Top of the south
Branding Web Design Social Content
Showcasing South American talent with minimalist design and strategic branding
Top of the South Gallery is a platform dedicated to showcasing and promoting the work of South American artists in the USA, offering collectors the opportunity to discover and acquire pieces from beyond their horizons.
WEBSITE
The website for Top of the South Gallery was more than just a virtual gallery—it was a digital sanctuary for art enthusiasts. With a minimalist design and intuitive navigation, we created a platform that allowed visitors to immerse themselves in the world of South American art without distractions.
SOCIAL CONTENT
By crafting compelling content and visually stunning social media posts, we sought to create an emotional connection with our audience, inviting them to be a part of the gallery’s journey and supporting the artists, culture, and community it represents.
BRANDING
By crafting compelling content and visually stunning social media posts, we sought to create an emotional connection with our audience, inviting them to be a part of the gallery’s journey and supporting the artists, culture, and community it represents.
Logos
Color Palette
01
CMYK |
0|0|0|2 |
RGB |
251|251|251 |
HEX |
#FBFBFB |
02
CMYK |
0|0|0|5 |
RGB |
242|242|242 |
HEX |
#F2F2F2 |
03
CMYK |
11|0|12|0 |
RGB |
227|225|224 |
HEX |
#E3E1E0 |
04
CMYK |
0|3|3|14 |
RGB |
219|212|212 |
HEX |
#DBD4D4 |
05
CMYK |
0|0|0|87 |
RGB |
34|34|34 |
HEX |
#222222 |
Typography
Lane Narrow
Lane Upper
Open Sans Bold
Open Sans Regular
Color Palette
CMYK |
0|0|0|2 |
RGB |
251|251|251 |
HEX |
#FBFBFB |
CMYK |
0|0|0|5 |
RGB |
242|242|242 |
HEX |
#F2F2F2 |
CMYK |
11|0|12|0 |
RGB |
227|225|224 |
HEX |
#E3E1E0 |
CMYK |
0|3|3|14 |
RGB |
219|212|212 |
HEX |
#DBD4D4 |
CMYK |
0|0|0|87 |
RGB |
34|34|34 |
HEX |
#222222 |
Typography
Lane Narrow
Lane Upper
Open Sans Bold
Open Sans Regular
CONTEXT
In a world where art knows no boundaries, Top of the South Gallery sought to bridge the gap between South American creators and American art enthusiasts. With a mission to elevate the profiles of emerging artists and celebrate the diversity of their perspectives, the gallery aimed to create a platform for cultural exchange and appreciation.
APPROACH
Our approach to Top of the South Gallery was rooted in the belief that art should be accessible, personal, and impactful. By designing a minimalist website with graphic elements inspired by the tools of the artists’ trade, we aimed to create a visual language that honored their craft and focused the audience’s attention on the artwork itself.
ROLE
Branding
Web Design
Social Content
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