Salus per Aquam
Branding Web Design Social Content
Crafting a serene digital presence for Salus per Aquam with fluid design and strategic branding
High end Spa located in New Jersey specializing in custom treatments. Salus per Aquam highlights the natural healing elements of water and focuses on finding balance through bodywork.
WEBSITE
The spa’s website was designed to highlight the services and offerings in an engaging and user-friendly way. The website also included an e-commerce capability that allowed customers to purchase beauty products online, thereby expanding the spa’s revenue streams.
SOCIAL CONTENT
As part of the overall marketing strategy, we also developed a comprehensive social media plan that included content creation, ad campaigns, and influencer partnerships. Through beautiful imagery, engaging copy, and targeted promotions, we were able to build a strong social media presence that attracted new customers and increased brand awareness.
BRANDING
The branding process began with extensive research and exploration to identify the right visual elements that would capture the essence of the spa’s mission and values. This involved developing a unique logo, color palette, typography, messaging, and photography style that would be used across all marketing materials.
Logos
Color Palette
01
CMYK |
0|2|3|9 |
RGB |
231|227|223 |
HEX |
#E7E3DF |
02
CMYK |
57|11|0|21 |
RGB |
87|179|201 |
HEX |
#57B3C9 |
03
CMYK |
6|10|0|51 |
RGB |
119|113|126 |
HEX |
#77717E |
04
CMYK |
32|9|0|69 |
RGB |
54|72|79 |
HEX |
#36484F |
05
CMYK |
33|5|0|84 |
RGB |
27|38|40 |
HEX |
#1B2628 |
Typography
Bebas Neue Regular
Open Sans Bold
Open Sans Regular
Courier Prime Regular
Color Palette
CMYK |
0|2|3|9 |
RGB |
231|227|223 |
HEX |
#E7E3DF |
CMYK |
57|11|0|21 |
RGB |
87|179|201 |
HEX |
#57B3C9 |
CMYK |
6|10|0|51 |
RGB |
119|113|126 |
HEX |
#77717E |
CMYK |
32|9|0|69 |
RGB |
54|72|79 |
HEX |
#36484F |
CMYK |
33|5|0|84 |
RGB |
27|38|40 |
HEX |
#1B2628 |
Typography
Bebas Neue Regular
Open Sans Bold
Open Sans Regular
Courier Prime Regular
CONTEXT
We were responsible for creating a visual identity and marketing strategy that would help the brand stand out in a highly competitive market. From developing the brand elements to designing the website and social media content, every aspect of the branding was carefully crafted to communicate the spa’s commitment to beauty, wellness, and relaxation.
APPROACH
Our approach to Salus per Aquam Spa was inspired by the ancient belief in water’s healing powers. Drawing inspiration from the therapeutic properties of water, we curated a visual identity and design language that echoed its fluidity and serenity. From the gentle curves of the logo to the calming hues of the color palette, every element was meticulously crafted to evoke the soothing sensation of immersion in healing waters.
ROLE
Branding
Web Design
Social Content
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