Kamen
Branding UX UI Design
Designing Kamen’s intuitive UX/UI for seamless exploration on foot
Kamen is a bespoke route planning app designed for travelers seeking to explore new destinations on foot, prioritizing health and adventure over conventional transportation methods.
UX UI DESIGN
The UX UI design for Kamen was centered around simplicity, intuitiveness, and visual appeal. From streamlined navigation to intuitive mapping features, every element was meticulously crafted to enhance the user journey and encourage exploration.
APP FEATURES
Kamen’s feature set was designed to cater to the needs of modern travelers seeking both adventure and wellness. From recording and tracking statistics to seamless integration with leading health applications, the app empowered users to take control of their journeys while prioritizing their health and well-being.
DESIGN SYSTEM
A robust design system was developed to ensure consistency and scalability across the Kamen app. By establishing standardized design elements, components, and patterns, we laid the foundation for a cohesive and adaptable user experience.
BRANDING
For Kamen, our branding journey was a harmonious blend of simplicity, sophistication, and adventure. Inspired by the app’s mission to promote walking as a means of exploration and well-being, we crafted a visual identity that embodied these values with clean lines, bold typography, and a vibrant palette of bright green hues. The logo, with its fluid curves and confident lettering, evoked the spirit of adventure, while the bright green colors reflected the energy and vitality of the outdoors.
Logos
Color Palette
01
CMYK |
12|12|0|97 |
RGB |
7|7|8 |
HEX |
#070708 |
02
CMYK |
35|0|100|0 |
RGB |
166|255|0 |
HEX |
#A6FF00 |
03
CMYK |
11|5|0|85 |
RGB |
34|36|38 |
HEX |
#222426 |
04
CMYK |
2|1|0|52 |
RGB |
121|122|123 |
HEX |
#797A7B |
05
CMYK |
1|1|0|29 |
RGB |
178|179|180 |
HEX |
#B2B3B4 |
Typography
DM Sans Bold
DM Sans Medium
DM Sans Regular
Inter Medium
Color Palette
CMYK |
12|12|0|97 |
RGB |
7|7|8 |
HEX |
#070708 |
CMYK |
35|0|100|0 |
RGB |
166|255|0 |
HEX |
#A6FF00 |
CMYK |
11|5|0|85 |
RGB |
34|36|38 |
HEX |
#222426 |
CMYK |
2|1|0|52 |
RGB |
121|122|123 |
HEX |
#797A7B |
CMYK |
1|1|0|29 |
RGB |
178|179|180 |
HEX |
#B2B3B4 |
Typography
DM Sans Bold
DM Sans Medium
DM Sans Regular
Inter Medium
CONTEXT
In a world where travel is synonymous with exploration and discovery, Kamen sought to redefine the way people experience and navigate unfamiliar cities. With a focus on promoting walking as a means of discovery and well-being, the app aimed to empower users to transform their journeys into immersive adventures.
APPROACH
Our approach to Kamen was guided by a commitment to user-centric design and innovation. By leveraging extensive testing, user interviews, and prototypes, we embarked on a journey to create an intuitive and engaging user experience that seamlessly integrated health tracking and community engagement features.
ROLE
Branding
UX UI Design
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