Bébé Foodie
UI UX Design Branding
Redefining the Parenting Brand through Engaging Design and Strategic Web Presence
Bébé Foodie caters to parents embarking on the journey of introducing solid foods to their little ones. It’s a haven amidst the overwhelming sea of information, offering a supportive platform that simplifies the process of food introduction while fostering a sense of community.
WEBSITE
We redesigned the website to be more playful and visually engaging by fully leveraging the brand’s color palette. Every element was crafted to reflect the brand’s personality while maintaining balance and optimizing accessibility. With a responsive, mobile-first approach, the site delivers a smooth, engaging experience across devices, making it just as functional on-the-go as it is on desktop.
BRANDING
At Nolling Studio, we partnered with Bébé Foodie to create an inspiring brand identity that brings their vision for nourishing early development to life. This branding project encompassed a vibrant, playful design language that appeals to modern parents while communicating Bébé Foodie’s core values. We crafted a detailed brand guidelines book to ensure consistent, engaging touch-points across all platforms. This new identity reinforces Bébé Foodie’s commitment to providing a joyful and health-focused experience for families.
Preview app store
This preview was crafted to offer a first look at Bebe Foodie’s App Store presence, highlighting key features and a clean, engaging visual style. Designed to resonate with parents, it offers a glimpse of the intuitive experience they can expect. This is a conceptual preview, thoughtfully created to capture the essence of Bebe Foodie in a way that’s informative yet inviting.
CONTEXT
The challenge was clear: create a digital sanctuary for parents navigating the intricate world of infant feeding. Bébé Foodie needed a complete overhaul to enhance user experience and engagement, ultimately driving conversions from curious visitors to committed subscribers.
APPROACH
We reimagined the Bébé Foodie website to create a cohesive and user-friendly digital experience. Our approach merged their existing web application with the primary website, streamlining everything into one unified space. The brand’s look and feel were elevated to a more refined aesthetic, all while retaining the key design elements that reflect Bébé Foodie’s essence.
ROLE
UI UX Design
Branding
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