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Brooklyn, New York
© 2024 Nolling Studio

Bébé Foodie

Web Design • Animation • Branding

Redefining the Parenting Brand through Engaging Design and Strategic Web Presence

Website

We redesigned the website to be more playful and visually engaging by fully leveraging the brand’s color palette. Every element was crafted to reflect the brand’s personality while maintaining balance and optimizing accessibility. With a responsive, mobile-first approach, the site delivers a smooth, engaging experience across devices, making it just as functional on-the-go as it is on desktop.

Responsive design

Branding

We partnered with Bébé Foodie to create an inspiring brand identity that brings their vision for nourishing early development to life. This branding project encompassed a vibrant, playful design language that appeals to modern parents while communicating Bébé Foodie’s core values. We crafted a detailed brand guidelines book to ensure consistent, engaging touch-points across all platforms. This new identity reinforces Bébé Foodie’s commitment to providing a joyful and health-focused experience for families.

App Previews

This preview was crafted to offer a first look at Bebe Foodie’s App Store presence, highlighting key features and a clean, engaging visual style. Designed to resonate with parents, it offers a glimpse of the intuitive experience they can expect. This is a conceptual preview, thoughtfully created to capture the essence of Bebe Foodie in a way that’s informative yet inviting.

Project Details

CONTEXT

The challenge was clear: create a digital sanctuary for parents navigating the intricate world of infant feeding. Bébé Foodie needed a complete overhaul to enhance user experience and engagement, ultimately driving conversions from curious visitors to committed subscribers.

APPROACH

We reimagined the Bébé Foodie website to create a cohesive and user-friendly digital experience. Our approach merged their existing web application with the primary website, streamlining everything into one unified space. The brand’s look and feel were elevated to a more refined aesthetic, all while retaining the key design elements that reflect Bébé Foodie’s essence.

Client

Platform that simplifies the process of solid food introduction to babies while fostering a sense of community.

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