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Brooklyn, New York
© 2024 Nolling Studio

Top of the south

Web Design • Social Content • Branding

Showcasing South American talent with minimalist design and strategic branding

Website

The website for Top of the South Gallery was more than just a virtual gallery—it was a digital sanctuary for art enthusiasts. With a minimalist design and intuitive navigation, we created a platform that allowed visitors to immerse themselves in the world of South American art without distractions.

Responsive design

Social Content

Our approach for Fountain was rooted in the ethos of evolution and empowerment. As the brand journeyed towards a new chapter of growth and innovation, we aimed to provide the necessary design tools to support this transformation. By optimizing existing design elements and exploring new avenues of engagement, we embarked on a journey to elevate Fountain’s brand to new heights of boldness and clarity.

Image 1
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Branding

By crafting compelling content and visually stunning social media posts, we sought to create an emotional connection with our audience, inviting them to be a part of the gallery’s journey and supporting the artists, culture, and community it represents.

Logos

Color Palette

01
CMYK
0|0|0|2
RGB
251|251|251
HEX
#FBFBFB

 

02
CMYK
0|0|0|5
RGB
242|242|242
HEX
#F2F2F2

 

03
CMYK
11|0|12|0
RGB
227|225|224
HEX
#E3E1E0

 

04
CMYK
0|0|0|87
RGB
34|34|34
HEX
#222222

 

Typography

Lane Narrow
Lane Upper
Open Sans Bold
Open Sans Regular

Color Palette

CMYK
0|0|0|2
RGB
251|251|251
HEX
#FBFBFB

 

CMYK
0|0|0|5
RGB
242|242|242
HEX
#F2F2F2

 

CMYK
11|0|12|0
RGB
227|225|224
HEX
#E3E1E0

 

CMYK
0|0|0|87
RGB
34|34|34
HEX
#222222

 

Typography


Lane Narrow


Lane Upper


Open Sans Bold


Open Sans Regular

Project Details

Context

In a world where art knows no boundaries, Top of the South Gallery sought to bridge the gap between South American creators and American art enthusiasts. With a mission to elevate the profiles of emerging artists and celebrate the diversity of their perspectives, the gallery aimed to create a platform for cultural exchange and appreciation.

APPROACH

In a world where art knows no boundaries, Top of the South Gallery sought to bridge the gap between South American creators and American art enthusiasts. With a mission to elevate the profiles of emerging artists and celebrate the diversity of their perspectives, the gallery aimed to create a platform for cultural exchange and appreciation.

Client

Platform dedicated to showcasing and promoting the work of South American artists in the USA.

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