Top of the south
Web Design • Social Content • Branding
Showcasing South American talent with minimalist design and strategic branding

Website
The website for Top of the South Gallery was more than just a virtual gallery—it was a digital sanctuary for art enthusiasts. With a minimalist design and intuitive navigation, we created a platform that allowed visitors to immerse themselves in the world of South American art without distractions.




Branding
By crafting compelling content and visually stunning social media posts, we sought to create an emotional connection with our audience, inviting them to be a part of the gallery’s journey and supporting the artists, culture, and community it represents.
Logos
Color Palette
01
CMYK |
0|0|0|2 |
RGB |
251|251|251 |
HEX |
#FBFBFB |
02
CMYK |
0|0|0|5 |
RGB |
242|242|242 |
HEX |
#F2F2F2 |
03
CMYK |
11|0|12|0 |
RGB |
227|225|224 |
HEX |
#E3E1E0 |
04
CMYK |
0|0|0|87 |
RGB |
34|34|34 |
HEX |
#222222 |
Typography
Lane Narrow
Lane Upper
Open Sans Bold
Open Sans Regular
Color Palette
CMYK |
0|0|0|2 |
RGB |
251|251|251 |
HEX |
#FBFBFB |
CMYK |
0|0|0|5 |
RGB |
242|242|242 |
HEX |
#F2F2F2 |
CMYK |
11|0|12|0 |
RGB |
227|225|224 |
HEX |
#E3E1E0 |
CMYK |
0|0|0|87 |
RGB |
34|34|34 |
HEX |
#222222 |
Typography
Project Details
Context
In a world where art knows no boundaries, Top of the South Gallery sought to bridge the gap between South American creators and American art enthusiasts. With a mission to elevate the profiles of emerging artists and celebrate the diversity of their perspectives, the gallery aimed to create a platform for cultural exchange and appreciation.
APPROACH
In a world where art knows no boundaries, Top of the South Gallery sought to bridge the gap between South American creators and American art enthusiasts. With a mission to elevate the profiles of emerging artists and celebrate the diversity of their perspectives, the gallery aimed to create a platform for cultural exchange and appreciation.
Client
Platform dedicated to showcasing and promoting the work of South American artists in the USA.
Social Content
Our approach for Fountain was rooted in the ethos of evolution and empowerment. As the brand journeyed towards a new chapter of growth and innovation, we aimed to provide the necessary design tools to support this transformation. By optimizing existing design elements and exploring new avenues of engagement, we embarked on a journey to elevate Fountain’s brand to new heights of boldness and clarity.